One of Gen-Z's Favorite Brands* Debuts "Latest Changes" Under Made-Up Ma&Ya's Brand Banner

NEWARK, N.J., Feb. 2, 2023 /PRNewswire/ -- The M&M'S® Brand is known for humor and colorful fun, entertaining fans while on a mission to create a world where everyone feels they belong – a world for all funkind. This year's Super Bowl LVII campaign continues to bring the fun with unexpected plot twists and humorous scenarios, designed to surprise and delight fun-loving fans leading up to and during the Big Game.

Last week, the brand announced that the spokescandies would be "taking an indefinite pause" in the lead up to Super Bowl LVII and that award-winning actress, musician and producer, Maya Rudolph, would be the star of M&M'S Super Bowl LVII commercial. Since it was announced that Rudolph would be starring in the commercial, she has implemented a number of changes including renaming the brand as Ma&Ya's and adding her face to the chocolate candies' outer shell.

Today, the star of the brand's Super Bowl LVII ad introduced her biggest and most brackish innovation to-date. We encourage all of those who have been following the campaign's journey to view the "clamderful" announcement here. We also encourage those who are just catching up to view the increasingly zany brand updates here and here.

While Rudolph has added her own comedic flare to the brand, bringing the humor and fun ahead of the Big Game, the beloved M&M'S spokescandies have been enjoying the opportunity to explore their outside passions in advance of their return to their long-term and official roles after Super Bowl LVII. The spokescandies have relished in new activities, reflective of their unique personalities, staying true to the M&M'S mission of bringing people together through fun and belonging.

  • Orange is now a meditation content host on Spotify, doing his best to help others find inner peace, whether or not he is able to do so for himself.
  • Yellow spent his whole career as an M&M'S spokescandy and was frankly born to be a spokescandy, so he's found a new home as the face of the Snickers brand, telling the world on Instagram and on stands in the latest issue of People Magazine.
  • Brown is becoming a guest host at Cheddar News, offering her perspective on representation in business, starting this Friday, Feb. 3, at 9:30AM ET. Viewers can find out how to watch Brown during her journey at Cheddar News here.
  • Purple is continuing her mission of spreading authenticity and acceptance through her passion for music, working with one of the world's best vocal coaches, Cheryl Porter, to create music on TikTok and Instagram.
  • Blue is becoming a sports commentator, lending his colorful take on every angle of the upcoming Big Game.
  • Red is trying to keep the spotlight and capitalize on his long tenured fame, by making his presence known on eBay to sell his M&M'S collectibles in his own store with items that remind us of his awesomeness. He's so awesome, his first batch of collectibles sold out in just one hour!
  • Green is partnering with trailblazing streetwear creator Jazerai Allen-Lord to create her very first sneaker design, telling her story across TikTok and Instagram inspiring future entrepreneurs.

The M&M'S Brand's new 30-second spot, produced by BBDO New York, will air during the third commercial break in the second quarter of Super Bowl LVII, on Sunday, Feb. 12, 2023. Additionally, fans will get to experience the full Super Bowl LVII campaign storyline, as part of the global brand refresh and focus on purpose that launched in January 2022.

For more information and updates on this Super Bowl LVII campaign and ad, fans can visit M&M'S

Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world. Across our diverse and expanding portfolio of quality confectionery, food, and pet care products and services, we employ 140,000+ dedicated Associates. With almost $45 billion in annual sales, we produce some of the world's best-loved brands including Ben's Original™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M'S®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating a better world for pets through our global network of pet hospitals and diagnostic services – including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – using cutting edge technology to develop breakthrough programs in genetic health screening and DNA testing. For more information about Mars, please visit Join us on Facebook, Twitter, Instagram, LinkedIn and YouTube.

*Morning Consult's list of Gen Z's Favorite Brands;

Angelina Franco

Katie Durkin



SOURCE Mars, Incorporated


Modal title



How long was the M&M Super Bowl commercial? ›

The full 30-second ad spot will air during the first commercial break in the first quarter of Super Bowl LVIII, which will be broadcast on CBS on Sunday, Feb.

How much did the M&M Super Bowl commercial cost? ›

This year's Super Bowl ad offers fans more than just M&M'S

Last year, the corporation spent close to $7 million for the 30-second ad, per The New York Times.

What is the M&M Super Bowl ring? ›

A unique promotion for this year's Super Bowl LVIII has been crafted by M&M's, as it creates a peanut butter enhanced 'almost champions' diamond ring for three NFL Hall of Fame legends, in the form of Dan Marino, Terrell Owens and Bruce Smith, reports Neill Barston.

Who is in the new M&M commercial? ›

NEWARK, N.J., Feb. 6, 2024 /PRNewswire/ -- Today, M&M'S®, proudly part of the Mars family of brands, has released its Super Bowl LVIII ad, "Almost Champions," revealing acclaimed actress Scarlett Johansson starring alongside Dan Marino, Terrell Owens and Bruce Smith.

What was the best Super Bowl commercial of all time? ›

The Best Super Bowl Commercials of All Time
  • Budweiser's "Frogs" (1995)
  • Lay's "Golden Memories" (2022)
  • Coca-Cola's "Hey Kid, Catch!" (1980)
  • Squarespace's "Sally's Seashells" (2022)
  • Wendy's "Where's the Beef" (1984)
  • Dunkin's "Drive-Thru" (2023)
  • T-Mobile's "New Neighbor" (2023)
  • The Farmer's Dog's "Forever" (2023)
Feb 9, 2024

What year did the M&M commercial come out? ›

Twenty-one years after Santa Claus and Red passed out at the end of the classic 1996 M&M's ad, "Faint," we finally… Whether the company made a lot of money directly from the ad or not doesn't matter.

What was the best Super Bowl commercial in 2024? ›

Here's a look back at all the 2024 commercials, ranked by their Ad Meter score:
  • 1. " ...
  • "The DunKings," Dunkin' – 6.52. ...
  • Perfect 10 | The Kia EV9, Kia – 6.36. ...
  • "Hard Knocks: A Dove Super Bowl Film," Dove – 6.18. ...
  • "Can't B Broken," Verizon – 5.91. ...
  • "Dina & Mita," Doritos – 5.84. ...
  • "Picklebabies," E*TRADE – 5.72.
Feb 13, 2024

What is the most expensive Super Bowl ad? ›

The most expensive Super Bowl commercial ever was a tie between the Amazon Alexa and Google Assistant commercials during the 2020 Super Bowl. They were both 90 seconds long and cost $16.8 million each. However, Budweiser has purchased the most Super Bowl commercials in total.

How much does $1 second of a Super Bowl commercial cost? ›

To put that into perspective, it cost roughly $233,333 per-second for a Super Bowl ad slot in 2024. The average price tag hit $1 million by the mid-90s. According to USA TODAY Ad Meter, the average cost was $4 million a decade ago - meaning those ad prices have jumped 75% since then.

Are there fake Super Bowl rings? ›

Unfortunately, third party retailers are selling counterfeit versions of these rings for top dollar, conning the consumer out of a lot of cash. Real championship rings are made of precious stones and yellow or white gold.

What do the Super Bowl losers get? ›

While the winning team is awarded the gleaming trophy, the individual players get to take home something even flashier: Super Bowl rings. What about the losers? They also get a ring – though not one to commemorate their presence at the Super Bowl.

What is the rarest M&M color? ›

The Rarest M&M's Color? It's Brown. In the end, he discovered that these findings did not match what was originally listed on Mars's website. In his samples, he found out that only around 13.48% of all M&M's are brown.

Who is the actress in the M&M Super Bowl commercial 2024? ›

Scarlett Johansson is starring in a new Super Bowl commercial! The 39-year-old actress stars in M&M's commercial that aired during the 2024 Super Bowl on Sunday (February 11) alongside NFL legends Dan Marino, Terrell Owens and Bruce Smith.

What is M&M changing their name? ›

The brand piled onto the discourse with a 15-second teaser spot dropped yesterday in which Rudolph announces the rebranding, saying: “Since we all love M&M's — and let's face it, me — it only makes sense that I am renaming America's favorite chocolate candies 'Ma&Ya's.” The candy will not only bear her name but also ...

How long is each Super Bowl commercial? ›

LAS VEGAS — For the second consecutive year, the average cost of a 30-second commercial spot during the Super Bowl was reportedly $7 million. That doesn't include the cost of making the ads in the first place; elaborate, star-studded commercials aren't cheap after all.

How long is each Super Bowl ad? ›

The average cost of a 30-second ad spot during the Super Bowl this year was $7 million (for the second year in a row), meaning one single second cost more than $200,000. The most expensive Super Bowl commercial ever was a tie between the Amazon Alexa and Google Assistant commercials during the 2020 Super Bowl.

How long are the ads in the Super Bowl? ›

To prevent the 2022 Winter Olympics from cannibalizing advertising revenue and viewership for Super Bowl LVI, CBS agreed to exchange the game to NBC for Super Bowl LV in 2021. NBC subsequently charged between $6.5 and 7 million for a 30-second commercial, with Fox and CBS holding steady for 2023 and 2024 respectively.

How many minutes of commercials are in the Super Bowl? ›

Companies spent a total of 449 million USD on in-game advertising during the big game in 2020. However, 2021 was a record-breaking year, driving a whopping 485 million USD in revenue. Although the total advertising time may vary per year, there are approximately 50 minutes on average during the Super Bowl event.

Top Articles
Latest Posts
Article information

Author: Arielle Torp

Last Updated:

Views: 6191

Rating: 4 / 5 (41 voted)

Reviews: 80% of readers found this page helpful

Author information

Name: Arielle Torp

Birthday: 1997-09-20

Address: 87313 Erdman Vista, North Dustinborough, WA 37563

Phone: +97216742823598

Job: Central Technology Officer

Hobby: Taekwondo, Macrame, Foreign language learning, Kite flying, Cooking, Skiing, Computer programming

Introduction: My name is Arielle Torp, I am a comfortable, kind, zealous, lovely, jolly, colorful, adventurous person who loves writing and wants to share my knowledge and understanding with you.